HAPPY FEW RACING

Happy Few Racing organizes exclusive automotive events for a high-end clientele, rallyes and driving experiences featuring brands like Maserati, partnered with names like Michelin, Champagne Henriot, and Tod's. For each event, my role went far beyond creating a logo, I was responsible for building the entire brand environment on location. From the moment participants arrived, every visual detail had to reflect the luxury and exclusivity of the experience. That meant designing complete graphic identities for each event: posters, roadbooks, signage, roll-ups, apparel, goodies, and on-site collateral, and ensuring every touchpoint felt intentional and coherent across the full event journey. Working across multiple events and locations over two years, I developed a strong discipline around brand consistency in physical environments, tight production timelines, and the specific demands of high-end experiential design.