BASTILLE DAY FESTIVAL

For three consecutive years, I handled the full visual communication for the Bastille Day Festival at Central Park, one of the largest French cultural events in New York City, organized by the French Consulate. Each year, the work started with designing the main campaign poster, then adapting the visual identity across every touchpoint of the event: LED screens on stage, banners, roll-ups, sponsor displays, and print collateral. The challenge was ensuring the creative held up across radically different formats and scales, from a small social media post to a full-size stage screen in front of thousands of people. The two posters featured here represent two consecutive editions, showing how the visual identity evolved year over year while maintaining continuity and recognition.