RELAY

RELAY is one of France's most recognizable retail chains, present in train stations and airports across the country. The challenge here wasn't just designing individual elements, it was creating a unified visual system across a large number of refrigerated displays throughout their French network. Each fridge needed to feel cohesive while clearly differentiating product categories at a glance. I developed a graphic design system combining custom illustrations, a structured color-coding approach, and clear typography, ensuring that customers could navigate the offer quickly, while the overall visual environment felt consistent and on-brand across every location. Working at this scale meant thinking in systems, not just visuals. Every design decision had to hold up across multiple surfaces, formats, and store environments simultaneously.